PRESS RELEASE Gaining an edge during the menstrual cycle: LGFA and Orreco team up to promote ground-breaking FitrWoman app

We are excited to announce our new partnership with the Ladies Gaelic Football Association today! Read more about it in the press release below.

– Players and coaches to get provincial education workshops

– Orreco to conduct LGFA specific research into the female athlete to benefit girls and women playing Gaelic Football

– App available for free on IOS & Android

The Ladies Gaelic Football Association (LGFA) and Orreco are pleased to announce a groundbreaking technology partnership which will see the LGFA promote a new app for women, created by the world-leading Irish sports data, biomarker and performance experts.

LGFA/FitrWoman ambassadors Sinéad Delahunty (Tipperary), Bernie Breen (Wexford), Tracey Leonard (Galway), Noelle Gormley (Sligo), Noelle Healy (Dublin) and Marian McGuinness (Armagh) were present at today’s Croke Park launch along with Orreco’s Grainne Conefrey (Project Development Manager) and Dr Georgie Bruinvels (Sports Scientist).

FitrWoman provides personalised evidence-based training and nutrition suggestions tailored to the changing hormones in a woman’s menstrual cycle.

It also allows access to insights gleaned by Orreco’s two decades of working with top athletes including Irish Olympic silver medallist Sonia O’Sullivan.

The FitrWoman app helps women, no matter what the sport and no matter what the goal, to take the guesswork out of training.

Under the partnership, Orreco scientists and performance experts will also work with the LGFA to deliver provincial coach education workshops and provincial player education workshops and will conduct LGFA specific research for the specialised area of ‘the female athlete’ to benefit girls and women playing Ladies Gaelic Football.

Historically, there has been a lack of research on female athletes and more and more elite sportswomen have spoken out about the issue. As the anatomy and physiology of men and women are very different, training requirements also differ.

Research is gradually emerging to highlight how exercise and nutrition can be altered to optimise training and performance and to reduce injury risk in women, but more is needed. Women need to train as women and not as men.

What the research says:

– 54% of women say their menstrual cycle has made them stop playing sport or exercising.
– This rises to nearly 75% of 16-24 year olds.
– More than half of women surveyed say they are embarrassed by their periods.

A survey of over 1,000 Irish and British women carried out by Populus for FitrWoman shows that one in two women have stopped exercising because of the menstrual cycle while more than half say they are embarrassed by their periods.

Young women are the most severely impacted group with 73% of all 16-24 year olds saying their menstrual cycle has caused them to stop exercising or playing sport at some point.

A significant reason behind the decision to stop exercising (54%) was the fear of ‘showing’ – the appearance of blood – with many women preferring to hide any physical signs of a period and 76% citing associated symptoms such as cramps and muscle soreness.

The new app, which is available for free on IOS and Android, empowers women with the knowledge of their own physiology, allowing them to exercise smarter by adapting training and nutrition to the changes in hormone levels throughout their menstrual cycle.

Orreco has pioneered research around the needs of female athletes and says the FitrWoman app will now help bring that expertise to millions of women worldwide.

Speaking about the new partnership, Ladies Gaelic Football Association Helen O’Rourke CEO commented: “The FitrWoman app is an essential download for our players and all female athletes. We have heard anecdotal evidence for many years relating to the effects of the menstrual cycle on player training, performance and recovery.”

“We are now delighted to officially endorse the FitrWoman app, which will provide our players with key tips and insights, while also providing further understanding around the challenges associated with the menstrual cycle.”

Orreco’s Product Development Manager Grainne Conefrey said: “FitrWoman provides the latest insights, research and tips specifically focused on female athletes.”

“The app is a one-stop shop that allows users to keep track of their own cycle while also viewing key training and nutrition suggestions which change depending on a user’s phase.”

“Our goal is to give exercising women a competitive edge at all times during their menstrual cycle. By tailoring training and nutrition in line with the fluctuations in hormones throughout the cycle, women can learn to adapt training to gain maximum benefits, reduce injury risk, and know when to prioritise recovery.”

FitrWoman App is available to download on IOS and Android:

App Store: ow.ly/ROXr30khQHg
Google Play: ow.ly/5cqh30khQIb

PRESS RELEASE Gaining an edge during the menstrual cycle: LGFA and Orreco team up to promote ground-breaking FitrWoman app

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